Technical Support
Phase Converter Reseller Program for Machine Shops
You know which customers on your lathe and mill floor are on single-phase utility. Phoenix gives you the margin, shipping, and Tier 3 free-upgrade hook to close them without a markup fight.
The machine shop play
Every single-phase utility customer is a converter sale, plus a loyal machine account
Machine shops that also resell used tooling sit on top of the cleanest phase-converter lead list in the country. You know which of your customers has rural or light-industrial single-phase service. You know which ones just bought a 10 HP Hardinge or a 15 HP Bridgeport from your floor. And you know they're going to ask you — not Google — what to do about the 3-phase problem.
The Phoenix reseller program turns that conversation into a line item on your own invoice. Instead of sending the customer to a generic converter site and losing attach revenue, you quote the NL, PL, or NLA as part of the package. You win the accessory margin, you protect the warranty story, and the machine shows up commissioned on day one.
Why shops resell our converters
Specified by CNC techs, not by a generic distributor
NLA precision model for CNC
Our NLA rotary is voltage-balanced for sensitive drive electronics — the converter CNC techs actually want on a Fanuc, Haas, or Siemens drive. Not a generic static.
DualZone for multi-machine floors
Two independent 3-phase zones from one cabinet. Run a VMC and a Bridgeport on different breakers without building out two separate converters.
Bundle with used-machine resale
Quote the converter on the same sales order as the machine. Your customer leaves with one invoice, one commissioning visit, and one phone number to call.
10% off plus free LTL at Tier 2
A backlink on your 'Machines For Sale' or 'Services' page unlocks Tier 2: 10% off every order and free LTL shipping on orders of 1 unit or more.
Tier 3 free-upgrade as a closer
At Tier 3, the customer pays the NL price and ships a PL, NLA, or DualZone. It's a $400–$1,200 upgrade that costs you nothing and tips the deal.
Factory tech support from Phoenix
When your customer calls with a commissioning question, they reach our engineers in Phoenix, AZ — the same people who built the unit. You don't babysit the install.
How shops work the program
Three plays that drop converter revenue onto the same invoice as the machine
01
Audit your active CRM
Flag every customer on single-phase utility. A one-hour review of your last 24 months of lathe and mill sales usually surfaces 5–20 active converter opportunities.
02
Add converters to your standard machine quote
Pre-build NL, PL, NLA, and DualZone line items in your quoting tool. When a 3-phase machine is quoted to a single-phase customer, the converter auto-attaches.
03
Hit Tier 3 before your next CNC sale
A live Phoenix product listing on your site unlocks the free upgrade. That becomes your pitch: 'You get the NLA for the price of the NL, and I'll have it on your floor the same day your VMC lands.'
“A machine shop that sells two to three used VMCs a quarter will typically pay for Tier 3 dealer onboarding on the very first attach.”
— Phoenix dealer success, April 2026
Program Tiers
Three tiers, one URL-based validation rule each
Your dealer pricing is a function of how visibly you represent Phoenix on your own site. Meet the rule, get the tier — reviewed in 48 hours.
Tier 1
Advocate
Entry-level dealer pricing
5%off every order
- 5% off-invoice on every order
- Standard LTL shipping
- Standard tech support queue
Unlock rule
Mention Phoenix Phase Converters on your website.
Tier 2 · Popular
Partner
Working dealer pricing + free freight
10%off + free LTL
- 10% off-invoice on every order
- Free LTL shipping on 1+ unit orders
- Standard tech support queue
Unlock rule
Live backlink to phoenixphaseconverters.com from your site.
Tier 3 · Elite
Dealer
Full factory dealer + free upgrade
10%+ free LTL + free upgrade
- 10% off-invoice on every order
- Free LTL shipping on 1+ unit orders
- Free NL → PL, NLA, or DualZone upgrade
- Priority technical support queue
Unlock rule
Live product listing on your dealer site · 48h manual review.
FAQ
Frequently asked questions
Can a machine shop resell Phoenix phase converters alongside used machinery on the same invoice?
Yes. This is the most common machine-shop use of the program. You quote the converter as a line item on your machine sales order, buy it at dealer pricing, and deliver one package to the customer.
What's the difference between the NLA and a standard rotary for CNC work?
The NLA is voltage-balanced to tighter tolerances than a standard NL or PL rotary. That matters for CNC drives with sensitive voltage monitoring — Fanuc, Siemens, and modern Haas controls in particular. It's the converter we spec when a CNC tech is on the call.
Does the DualZone replace two separate phase converters for a shop with multiple machines?
For most two-machine scenarios, yes. A DualZone delivers two independent 3-phase circuits from one cabinet, so a customer can run a mill and a lathe without cross-loading and without installing two sets of disconnects and wiring.
Is there a minimum order quantity to resell Phoenix phase converters?
No. There's no MOQ at any tier. Order a single converter against a signed customer PO. You don't need to float inventory to resell our product.
Apply to the Phoenix Dealer Program
Validate one URL. Get approved in 48 hours. Start billing at dealer pricing on your very next order.
Apply to the Dealer Program